One team, one view
Planning, builds, optimisation and reporting from a single manager account.
Sentry Strategy · Digital marketing
Digital Marketing Advisory
Paid search is how many of our clients get found. Sentry Strategy runs Google Ads for its own brand and, as the managing agency, for the businesses we advise — planned, built, optimised and reported by one team from one place.
Overview
How we run paid search
Every client account is linked under our Google Ads manager account, so one team plans, builds, optimises and reports on campaigns from one place.
Our internal reporting and campaign-management tooling is built on the Google Ads API. It lets us monitor performance daily, research keywords at scale and stage optimisations that a named operator approves before anything changes in a client's account.
What you get
Benefits
What changes in the business once this practice is running.
Daily monitoring
API-based tooling watches performance every day and flags what needs attention.
Spend judged as investment
Campaigns are tied to cash flow, margin and customer lifetime value.
- 01Google Ads campaign managementIncluded
- 02Keyword research & search strategyIncluded
- 03Performance reporting & analyticsIncluded
- 04Conversion tracking & measurementIncluded
- 05Shopping & Merchant CenterIncluded
- 06Marketing automation & internal toolingIncluded
Why Sentry
Why choose Sentry?
Big firm expertise, high-touch engagement and technology — without the big firm bill.
Tailored to your business
Every account follows a written brief agreed with you: the offer, the audience, the geography, the budget and the targets. We do not run templates.
Finance-led marketing
We are an advisory firm first. Every campaign ties to cash flow, margin and customer lifetime value, so ad spend is judged as an investment with a return.
Human in the loop
Automation does the pulling and the proposing. A named operator on our team approves every change. Your account is never changed by a script on its own.
Your success is our success
Supporting our clients is at the center of everything we do.
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